![]() To replace that lost moisture, it's imperative to use deeply-conditioning treatments that inject hydration back into the hair shaft to keep it nourished and healthy - like our supercharged Elasticizer Extreme Rich Deep-Conditioning Treatment. *Mean increase 2.79x after 5 treatments compared to a single treatment - independent instrumental test results / ^After 5 treatments compared to a single treatment – independent instrumental test results / **Independent user trial – after 4 washesįurthermore, the act of straightening your hair out during the processing can sometimes overstretch the hair shafts, leaving insufficient elasticity for your hair to withstand normal everyday styling procedures, such as brushing and blow-drying. ![]() Use at least once a week for best results. ![]() Packed with Advanced Bond Rebuilding Technology, the strengthening formula also works to shield bonds against future damage, helping to restore hair health for reduced breakage. Working beneath the surface to reconnect and intensely repair bonds broken by chemical straightening, it leaves strands 3x more resistant to damage and up to 49% stronger*. To repair the damage caused, we recommend regularly using Bond Builder Restructuring Treatment, our restorative pre-shampoo mask specially formulated for damaged hair. This is because chemical processes can cause the bonds inside the hair to weaken and break, and when the internal structure of the hair is compromised, strands are more prone to snapping and splitting. If left on too long, chemical straighteners can cause mass hair breakage. However, if your hair is already delicate (for example, if you have natural tightly coiled curls, or heavily bleached hair), chemical relaxers can seriously damage your strands. ![]() If your hair is in good condition and has never been previously relaxed, you are likely to be fine. ![]()
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